The Beverly Hills Book Awards President's Choice Prizes are personally selected by Ellen Reid, the President of the Beverly Hills Book Awards from the group of Winners & Finalists that have been recognized in all contest categories. Rather than highlighting any specific element, these awards recognize the books that demonstrate an indefinable synergy of elements that makes for an excellent presentation.
We are so delighted and pleased the prize for the 4th Annual contest is this excellent company!
The President’s Choice prize is selected by Ellen Reid, Sponsor and CEO of The Beverly Hills Book Awards. The recipients are selected from the Winners and Finalists.
And the Following FREE Bonuses
Event Management Services
Relations (www.emsincorporated.com), an industry leader in the promotion of books, is looking forward to providing the prize of a comprehensive national talk-radio publicity campaign valued at $3,750.00. This incredible package includes 15 talk-radio interviews on the local and national level.
EMSI has been arranging talk radio interviews for 25 years, scheduling 40 to 50 interviews every week. As a result, talk show hosts and producers around the country consider EMSI to be one of their primary sources of guests, topics and experts.
Talk radio is a dynamic medium with an audience of actively engaged listeners. They tune in to hear what the host and guests are talking about daily. The voices heard by the listener are often regarded as coming from old friends or even a trusted advisor. That’s why the established relationship that hosts have with their listeners constitutes a strong third-party endorsement for you and is also why it qualifies as an excellent promotional strategy to provide broad and immediate national exposure for you and your book.
Why is talk radio so dynamic? Because the listeners are a highly desirable audience. Talk radio listener demographics are described in an article published in Talkers Magazine, the top periodical for the talk radio industry:
Here are some facts about our radio campaign and the guidelines we use:
A. All interviews are done over the phone, in the comfort of your home or office.
B. Another guideline we use is scheduling interviews on stations boasting a minimum of 5,000 watts of power.
C. The spokesperson will have an opportunity to direct listeners to your Website and/or bookstores.
D. Due to our close relationships with hosts and producers, we know the shows that are a good match for your topic.
Keep in mind that some of the interviews will be scheduled on nationally syndicated shows, in which case you will be heard on hundreds of stations around the country.
Independent Bookstore Sales Campaign
If booksellers don't know about your book and don't know where to order your book, they are very likely to sell YOUR customers another book when they come into the bookstore asking about your book. Don't let that happen!
For this Independent Bookstore Campaign, I'll write a sales letter for your book and then email it to the top 600 indie booksellers in the United States (and a few in Canada).
Benefit #1: This sales letter will sell booksellers on the value of your book so they don't turn your customers into someone else's customer.
Benefit #2: You can then use the sales letter to help you write your news releases, catalog copy, web sales copy, and more! Once written by me, it's yours to use as long as you want. Be sure to feature the sales letter somewhere on your website to draw in more customers and make more sales!
Benefit #3: I'll also tweet, pin, post, Google+, and share your sales letter page. This will go to over 60,000 followers and will remain on my Ask the Booksellers website for at least a year (to continue driving traffic to your website for months to come).
Incredible sales letter you can use again and again, sales email sent to 600+ independent bookstores, featured on Ask the Booksellers website, and social shared to 60,000+ social media followers.
Please note: There's no guarantee that the bookstores will order from a one-time email sales letter. If you want this program to work, you have to make it part of an on-going promotion to bookstores.